Meet Jolene Macintyre: The Brilliant Businesswoman Behind Bad Chad Customs and Her Journey with Fiancé Chad Hiltz!

In the world of automotive shows, “Bad Chad Customs” has carved out a unique niche, thanks in large part to the dynamic duo of Chad Hiltz and his fiancée, Jolene Macintyre.

While Chad is known for his exceptional skills in car building, it’s Jolene who serves as the strategic brain behind their business, driving its success in the competitive automotive industry.

Her contributions extend far beyond the garage, as she has played a pivotal role in transforming Hiltz Auto into a globally recognized brand.

So, who exactly is Jolene Macintyre, and what does she bring to the table?

Jolene’s journey began when she met Chad around 2015, captivated by his talent for turning seemingly worthless pieces of metal into stunning automotive masterpieces.

As their romantic relationship blossomed, Jolene recognized the potential to showcase Chad’s skills to the world.

In an interview, she explained, “Chad has an incredible ability of teaching, leading, and inspiring others, which motivated me to build a brand around him.”

At that time, Hiltz Auto was already established, but financial hurdles limited its growth.

Determined to change that, Jolene shifted her focus towards enhancing their online presence, understanding that a strong digital footprint was essential for success.

Thanks to their engaging YouTube content, Hiltz Auto transitioned from a small business in Nova Scotia to a sensation recognized by major networks like Discovery.

Jolene’s business acumen is backed by her educational background; she holds a bachelor’s degree in Commerce from Saint Mary’s University in Halifax, Nova Scotia.

Her ambition and drive stem from a desire to succeed, but they are also fueled by her passion for automotive craftsmanship and a vision for the future.

She aims to create an educational platform through their YouTube channel, aspiring to establish a “College of Automotive Design and Engineering” that offers accessible content for aspiring automotive enthusiasts.

Despite her relatively young age, Jolene’s accomplishments in business are impressive.

Her guiding principles include hard work, kindness, and treating others the way she wants to be treated—a philosophy she believes could improve the world if widely practiced.

Jolene’s commitment to building Hiltz Auto into more than just a business is evident in their growing range of merchandise, from hats to jackets, which reflects their brand’s identity.

However, she acknowledges that building a brand in the automotive world is no easy feat.

One lesson she learned was the importance of making YouTube the centerpiece of their business strategy, which she initially underestimated.

During the pandemic, she dedicated herself to growing their YouTube channel, leading to significant subscriber growth and improved video quality.

Today, their channel is nearing 200,000 subscribers, showcasing educational content that resonates with their audience.

Jolene and Chad’s relationship is not just romantic; it’s a partnership built on mutual respect and shared goals.

They became engaged in August 2017, but their busy schedules have delayed their wedding plans.

While the exact date remains uncertain, Jolene has expressed her excitement about using a Bugatti replica, which Chad is building for their special day.

This project symbolizes not only their love but also Chad’s commitment to creating something extraordinary for Jolene.

Chad’s dedication to building a luxurious car for Jolene reflects his deep feelings for her, as he once said, “I was wanting to build her a car.”

Their journey has also included collecting vintage motorcycles, with the couple acquiring around 30 bikes since they began their collection in 2019.

In 2022, Jolene took a leap into the drag racing world, supported by Chad, who built her race car and celebrated her first race behind the wheel of a 1937 Ford V8.

Chad Hiltz’s creativity and skill are evident in every project he undertakes, and Jolene describes him as a “Leonardo da Vinci of building cars.”

Despite his humble beginnings and the challenges he faced, Chad has thrived in the automotive world, driven by a sense of accomplishment and a passion for originality.

Together, Chad and Jolene form a powerful team, inspiring each other and those around them.

Their story is one of hard work, creativity, and unwavering support, proving that when two passionate individuals come together, they can achieve remarkable things.